An innocent reflection of the romance that begins within the self and expressed in the "material" world.




ethical clothing made with hemp, linen, organic cotton.pure cotton, wool & silk. 
 Inspired by Beauty, Nature, Love, Wabi Sabi
Designs focused to balance strong masculine lines and intricate feminine folds in a natural palette of the seasons hues.  

 We dont mass produce, every garment is raw in essence ... Beauty Goodness and Truth.  

pure solid 13 has a range of women & men's clothing. 

textures offer comfort
designed with awareness
beautifully soft fabrics with long lasting natural qualities

Made in Cape Town, South Africa.

Wabi-sabi suggests that beauty is a dynamic event that occurs between you and something else. 
Beauty can spontaneously occur at any moment given the proper circumstances, context, or point of view. 
Beauty is thus an altered state of consciousness, an extraordinary moment of poetry and grace.   – Leonard Koren, Wabi-Sabi: For Artists, Designers, Poets & Philosophers